GUINIGI

WHEN CINEMA STEPS IN TO HELP A CHANGING INDUSTRY RECONNECT

After two iconic films, The Master of Wine is more than a movie: a multi-platform storytelling ecosystem combining a feature film, original micro-series, and influencer-driven content.

CLIMATE CHANGE AS THE REAL PROTAGONIST

Produced by Buenos Aires based Cactus Cine as an international co-production between Argentina, France, and the United States, The Master of Wine, led by wine communicator Charlie Arturaola, places climate change at the core of its narrative. Through real human stories, the film explores how viticulture adapts to rising temperatures, water scarcity, and shifting soils—showing why adaptation is no longer optional. A multifaceted strategy including cinema, short-form content, and multiple distribution paths, the project connects tradition with the concerns of the younger generations.

“Climate change is forcing us to rethink viticulture—from resilient grape varieties to new styles. This film is a search for the future of wine, in the vineyard and beyond.”

— Charlie Arturaola

“In an accelerated, increasingly solitary world, the film explores how wine responds to climate change while returning to what it has always been: a shared human ritual.”

— Nicolás Carreras, Director & Producer

ADAPTATION, CONNECTION, AND THE FUTURE OF WINE

The story follows Brenda, a New York journalist, and Charlie Arturaola as they explore wine regions in search of new grape–soil matches shaped by climate change. At first, her interest is transactional—another project, another opportunity. But as she meets the people who actually make wine, their stories, vulnerabilities, and ways of living hit her harder than any abstract discourse on climate change.

Traveling through wine regions in South America, the United States, Mexico, and Europe, Brenda discovers that wine is meant to be shared, not experienced alone. Rooted in the current realities of the wine industry, The Master of Wine responds through cinema and storytelling—reconnecting people with what is real and alive. Conceived as both a film and a tool, the project is driven by filmmakers with over fifteen years of commitment to cinema and wine.