Tracey Mason, a 25-year veteran in the wine, spirits, and cannabis spaces, has expanded her role at Vintage Wine Estates (VWE) to now oversee all wholesale and digital-native brand marketing for the fast-growing wine company. Working on legacy brands such as Girard Winery, Kunde Family Winery, Clos Pegase, and Laetitia Winery as well as VWE’s commercial brands, including Bar Dog, Firesteed, and Cameron Hughes Wine, Mason plans to leverage her background in strategic marketing and innovation to take VWE’s marketing function to a new level.
Mason brings extensive experience to the role, having held senior leadership roles at leading-edge companies like CannaCraft, Purple Wine and Spirits, Goelet Wine Estates – Clos du Val Winery, Treasury Wine Estates, and Epic Wines. She also served as director of commercial innovation at Diageo, with a focus on marketing and new product development.
Prior to her tenure as chief strategy and innovation officer at CannaCraft, in 2018, Mason co-founded House of Saka, the producer of the world’s first and only alcohol-removed, cannabis-infused wines from Napa Valley. In 2021, she was brought on by VWE to lead ACE Cider Company and the NexDrinx Initiative, where she oversaw new product innovation and led the sales and marketing integration of ACE and other national brands.
“I am thrilled and honored to lead the team of consummate marketing professionals I have gotten to know over the past year and a half,” notes Mason. “We are going to do amazing things together.”
A proud Napa Valley local, Mason was born and raised in eastern Long Island. She moved to Philadelphia to attend St. Joseph’s University, earning a bachelor’s degree in politics followed by graduate study at Albertus Magnus College in New Haven. It was during her gap year when she began making her mark in the beverage industry as a sales representative for a Philadelphia-based wine and spirit distributor.
